Hats off to the effects team behind this brilliant piece of print advertising for Bosch. The wood effect is striking for all the right reasons whilst still being able to ensure it doesn't look overdone and ridiculous. The tagline for the campaign, 'unexpectedly powerful', is expertly showcased; the power of the drill has actually spiralled the wall.
Blog or News?
As well as graphic and packaging design, I am fascinated by new media and marketing, here I aim to pull together the best of this plus great online design "finds". Enjoy!