Design student Ric Bixter came up with this idea for elastic band packaging.
The design brief was to “Go into a pound shop and pick a seemingly uninteresting object and rebrand it, increasing the value and interest.”
The stronger the band, the more the box is squeezed. Brilliant!
Ric Bixter is a 2nd year design student at UCLan (University of Central Lancashire). He’s hoping to move to London in September for a year in the profession. Catch him on Twitter @fellbridge.
Back in June he tweeted, “Designing the packaging for elastic bands turns out to be really hard.”
Nice work Ric- we really like what you have done here, we also really liked the actual design brief .
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As well as graphic and packaging design, I am fascinated by new media and marketing, here I aim to pull together the best of this plus great online design "finds". Enjoy!