How Expensive is your Printer Ink?

NineMSN created an infographic to show the absurdity of how much printer ink truly costs: about US$4-5K per litre, much more than the iconic Chanel No. 5 perfume- amongst others.

In response to the steep price, Melbourne, Australia-based communication design student Celeste Watson has given the packaging of Hewlett Packard’s household printer ink cartridges a new look.

Repackaged not just to look like a fancy box of perfume, the ‘Hewlett Packard No. 564’ also questions the value of a product that’s marketed as a household product, in comparison to a luxury item—with information on the back of the packaging that reads descriptions, such as: “It’s more than coloured water”.

Should printer ink be sold in such packaging to make up for its cost—what do you think?