A ‘TONGUE IN CHEEK’ STORY FOR BRISTOWS TRADITIONAL BONBONS
A playful, ‘cheeky’ design and campaign for Bristows by Aesop- http://www.aesopagency.com/
Martin Grimer, Executive Creative Director, Aesop comments: “This was all about injecting fun and personality into the brand. Our mouth-focused pack idea inspired us to capture the chewy, ‘sucky’ experience in a campaign using gurning!”
The in-store POS material, to coincide with the new pack launch, will feature a series of ‘gurning’ wobblers with the straplines ‘they suck’ and ‘they’re chewy’. Fun and funny, they capture the physical experience and taste sensation of eating a Bristows Bonbon.
We particularly like the use of the negative print space as the mouth integrating the notion that the character has a mournful of delicious Bonbons!
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