For security reasons, the Tunisian Government decided that all Professional Football League games would be played without any audience in the stadiums. To reconnect the fans with the Club, the agency allowed supporters to cheer for their team without being in the stadium. With a downloadable mobile application that connects every fan to 40 giant speakers placed inside the stadium during the game: The 12th Man app.
IBM is committed to creating solutions that help cities all over the world get smarter, in order to make life in those cities better.
That’s why IBM and Ogilvy are working together to spark positive change with the “People for Smarter Cities” project, and unite city leaders and forward-thinking citizens. To spread the word, Ogilvy created outdoor advertising with a purpose: a bench, a shelter and a ramp that are not only designed to be beautiful, but to be useful to city dwellers as well.
Credits: Ogilvy & Mather France
The challenge for this agency was to stand out by creating an innovative and disruptive present to send to their clients, with a special message about how important is to stimulate the creative process while thinking about brands. Therefore they found a good way to do so: They developed a special soap, with citric scents and exfoliating seeds that broaden and clean the mind that enhances creativity. I like the thinking!
Nice work Ideas Lab!
I really like the fact that these guys get every trick absolutely perfect, yet at the end miss the glass with the straw! It has to be intentional.
Someone within marketing at McD's must have seen the lads in action and thought lets make a very "cool" viral advert.
People in Zurich station had to look at the new Samsung S4 price for 60 minutes in order to win it. The task was not simple! Each time, the eye contact stopped, the game ended. What's more, a huge happening took place during that time in order to distract the player. Well played Samsung!
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As well as graphic and packaging design, I am fascinated by new media and marketing, here I aim to pull together the best of this plus great online design "finds". Enjoy!