We have a range of designs appearing now in Aldi stores across the UK and Ireland. The above was the first one we completed, the carmel squares didn't last long after photography!
Working closely with the supplier and to the Aldi style guide the design was signed off and printed in next to no time!
We will be posting more images of the ranges in the coming month or so - lets see if you can see them on shelf!
See more on this project in our Portfolio section.
Packaging is something we're bombarded with on a daily basis. So creating something eye-catching is a real challenge, especially with many companies now looking to create biodegradable or renewable packaging as part of the movement towards more sustainable design.
This bottle design for Firewood Vodka would certainly catch our eye in a busy supermarket. This clever forestry-influenced packaging was designed by Belarusian designer Constantin Bolimond.
NineMSN created an infographic to show the absurdity of how much printer ink truly costs: about US$4-5K per litre, much more than the iconic Chanel No. 5 perfume- amongst others.
In response to the steep price, Melbourne, Australia-based communication design student Celeste Watson has given the packaging of Hewlett Packard’s household printer ink cartridges a new look.
Repackaged not just to look like a fancy box of perfume, the ‘Hewlett Packard No. 564’ also questions the value of a product that’s marketed as a household product, in comparison to a luxury item—with information on the back of the packaging that reads descriptions, such as: “It’s more than coloured water”.
Should printer ink be sold in such packaging to make up for its cost—what do you think?
We are please to announce that Pedro Petfoods have again used us to redesign their packaging range, we have taken a step away from the previous packs introducing a strong single colour for each line and also process images of dogs across the packaging. With the exception of the "Gold" line, as the folk at Pedro wanted their character to be the focus on this particular line- now in a strong Gold colour.
We also attended the first print run of the new designs to ensure that print quality, colours, design integrity, etc were all as should be.
A fun brand, one that we have a fondness to represent once again- thanks to all the staff at Pedro for their continued support.
Living Green compost is produced on the Crossan family farm. Located on the rugged scenic Inishowen peninsula in North Donegal. In 2003 they diversified from sheep farming into worm farming and now are the largest worm farm in Ireland and the UK!
Their unique compost is created when the worms digest organic matter converting it into rich compost with a very fine structure that flows like sand.
For this unique product they wanted an organic and Eco friendly feel to the branding and packaging, we worked with the printers to develop the above designs resulting in a truly eye-catching product.
Student Design work: Mirim Seo - Ugly Fruit
“The idea came from the fact that US markets toss out 15 billion dollars worth of fruits and vegetables each year just because they are bruised or discolored. But they are still fresh and edible. I felt there was an opportunity to stop the waste, so Ugly Fruit was born. Ugly Fruit is a stand that makes juice, jams, and dried fruits out of unattractive produce donated from our neighbourhood grocery stores. Ugly fruit, pretty yummy!”
Designed by Mirim Seo
We highly recommend getting yourself over to London Studio website to see more of their excellent work. Here we have an lovely interpretation of their design Brief:
“To design the product packaging for New Zealand’s Rogue Bee range of honeys. The range was produced in small batches so using bespoke jars was not economical and drawing attention to the unique colours of each honey variant was a must.
We knew that the packaging design must build the foundation of a brand and allow for future product line extensions so we opted for a bold, simple design that complemented the natural colour of the honey. A Rogue Bee brand mark in a strong key colour was developed to help the consumer find their preferred honey variant at a glance.”
This design shows a great deal of promise, the main logo formed from the silhouette of a bee is both eye catching and modern, with the addition of some modern typography and bold colour palette it achieves a lot, however some here at PDB felt that there was still a little more development needed before it was a fully finished design. We also agreed that it would be nice to see the design extended through to a website and branding materials as this lovely little idea could really come to life.
Link: London Studio website
Design student Ric Bixter came up with this idea for elastic band packaging.
The design brief was to “Go into a pound shop and pick a seemingly uninteresting object and rebrand it, increasing the value and interest.”
The stronger the band, the more the box is squeezed. Brilliant!
Ric Bixter is a 2nd year design student at UCLan (University of Central Lancashire). He’s hoping to move to London in September for a year in the profession. Catch him on Twitter @fellbridge.
Back in June he tweeted, “Designing the packaging for elastic bands turns out to be really hard.”
Nice work Ric- we really like what you have done here, we also really liked the actual design brief .
"Anyone who saw the 1986 coming of age movie Ferris Bueller’s Day Off, will know just how important Abe Froman was to the sausage producing industry of Chicago.
Although a private man, Abe was a tenacious and powerful food industry magnate. From humble beginnings as a butcher shop apprentice, he went on to dominate sausage production in the northern states. Often referred to as “the sausage king of Chicago” he foolishly diverted attention, investing heavily on the stock market, losing most of his fortune in a one day 1987 market crash, known as Black Monday.
Now, thanks to a re-invention in collaboration with Robot Food, Abe is back and looking stronger than ever, with a brand new range of sausages. Named Stateside Recipes, the product line-up celebrates flavours from many of the 50 states.
Robot Food developed the proposition, designing a strong identity that reflects Mr. Froman in his hay day. They also created the unique flavour combinations, backed up by regional on-pack tone and provenance marked by an icon, which represents the relevant state."
The logo illustration is by the talented Ryan Berkley from Portland, Oregon.”
This commercial tells the story of a bottle getting out of the trash and its journey to the ocean. With some beautiful shots the advert builds up to a pretty unexpected ending. We love it!
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As well as graphic and packaging design, I am fascinated by new media and marketing, here I aim to pull together the best of this plus great online design "finds". Enjoy!