I actually had a discussion last night with someone regarding how some businesses are great at indirect marketing- promoting a campaign that is relevant to their product or business- but getting the message across in a totally unexpected way.
I loved how the above design had done exactly this, injecting an element of humour to make the campaign both memorable but importantly a talking point with their target audience. Really smart promotion.
We do enjoy when a bit of humour and some design get thrown together! Happy Friday!
We have designed and supplied many Banners, for businesses to promote what they do- and still think that the Teardrop ones illustrated above are hard to beat! For all the following reasons plus more:
Contact us if you would like us to design something to help in getting your brand more exposure.
Student Design work: Mirim Seo - Ugly Fruit
“The idea came from the fact that US markets toss out 15 billion dollars worth of fruits and vegetables each year just because they are bruised or discolored. But they are still fresh and edible. I felt there was an opportunity to stop the waste, so Ugly Fruit was born. Ugly Fruit is a stand that makes juice, jams, and dried fruits out of unattractive produce donated from our neighbourhood grocery stores. Ugly fruit, pretty yummy!”
Designed by Mirim Seo
IBM is committed to creating solutions that help cities all over the world get smarter, in order to make life in those cities better.
That’s why IBM and Ogilvy are working together to spark positive change with the “People for Smarter Cities” project, and unite city leaders and forward-thinking citizens. To spread the word, Ogilvy created outdoor advertising with a purpose: a bench, a shelter and a ramp that are not only designed to be beautiful, but to be useful to city dwellers as well.
Credits: Ogilvy & Mather France
Blog or News?
As well as graphic and packaging design, I am fascinated by new media and marketing, here I aim to pull together the best of this plus great online design "finds". Enjoy!