We completed a range of designs for The Vineyard Belfast- starting with their Brand identity, then printed bottles for their Growlers (2 sizes) and more recently Gift cards and Wallets- we just received the above range of promotional shots of all from them, they were so good we just had to share them!
If you wish to read more on the work we carried out on these follow this link:
The Vineyard Belfast
Thanks again to Karen and the guys at The Vineyard, looking forward to more projects in the coming months!
I have to say it caused much talk on the Today Fm show as well as across many offices in Ireland, but when Ray and Mairead decided to have cheese made from bacteria found on their own bodies- it got us thinking about the obvious packaging requirements!Read more about this here:
We have a range of designs appearing now in Aldi stores across the UK and Ireland. The above was the first one we completed, the carmel squares didn't last long after photography!
Working closely with the supplier and to the Aldi style guide the design was signed off and printed in next to no time!
We will be posting more images of the ranges in the coming month or so - lets see if you can see them on shelf!
See more on this project in our Portfolio section.
We highly recommend getting yourself over to London Studio website to see more of their excellent work. Here we have an lovely interpretation of their design Brief:
“To design the product packaging for New Zealand’s Rogue Bee range of honeys. The range was produced in small batches so using bespoke jars was not economical and drawing attention to the unique colours of each honey variant was a must.
We knew that the packaging design must build the foundation of a brand and allow for future product line extensions so we opted for a bold, simple design that complemented the natural colour of the honey. A Rogue Bee brand mark in a strong key colour was developed to help the consumer find their preferred honey variant at a glance.”
This design shows a great deal of promise, the main logo formed from the silhouette of a bee is both eye catching and modern, with the addition of some modern typography and bold colour palette it achieves a lot, however some here at PDB felt that there was still a little more development needed before it was a fully finished design. We also agreed that it would be nice to see the design extended through to a website and branding materials as this lovely little idea could really come to life.
Link: London Studio website
Designed by Alexander Stöckel.
School: HAWK Hildesheim
The fictitious German soup brand "Schmeck" was conceived for young women and men living in single households. They often buy convenience products because of the little expenditure of time or missed cooking skills. Nevertheless they are searching for healthy alternatives to fast-food and want to know where the ingredients come from. They eat healthy, do a lot of sport and are interested in smart sustainable solutions for their daily life. This is where "Schmeck" starts with a creative concept.
The content should be the center of attention, this is why the soups are packed in jars. Having the form of soup tureens the labels show at first sight the meaning of the product, connecting illustration with reality. Seals as spoons support the illustrations. The bold complementary colors show their real impact on the shelf and let the soups appear very vivid and creative.
Every jar got a little package with seeds of German herbs. After usage the consumer can wash out the jar and put some soil and seeds in it. After some time the seeds will grow and can give some spice to the next soup.
Blog or News?
As well as graphic and packaging design, I am fascinated by new media and marketing, here I aim to pull together the best of this plus great online design "finds". Enjoy!