Before and After- Nuts

Launched in 1999 as NutsOnline and based on a family business dating back to 1929, the newly named Nuts.com is an online retailer of more than 200 varieties and treatments of nuts as well as dried fruit, snacks, chocolate, and coffee and tea. After living at www.nutsonline.com for thirteen years, the company was finally able to purchase www.nuts.com and adopt it as its name, and design a new identity and packaging around it, which was designed by Pentagram partner Michael Bierut, quite literally this time: the logo and type are based on his own hand-drawn alphabet, digitized byJeremy Mickel. The identity is complemented with nut character illustrations by Christoph Niemann.
Again we love the strong use of minimal colours and illustrations really making this packaging stand out.