ANIMATION MASTER, PES, BRINGS THE DEEP SEA TO LIFE USING NOTHING BUT OLD TOOLS.
In the tradition of his viral hit Western Spaghetti, PES has a new stop-motion piece out, commissioned by the Showtime channel. PES is justifiably loved for his unique animations in which everyday objects stand-in to represent all manners of things, and in this short 1:30 animation he recreates the ocean depths using simple tools.
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I actually had a discussion last night with someone regarding how some businesses are great at indirect marketing- promoting a campaign that is relevant to their product or business- but getting the message across in a totally unexpected way.
I loved how the above design had done exactly this, injecting an element of humour to make the campaign both memorable but importantly a talking point with their target audience. Really smart promotion. Awesome chalk drawings and stop motions for M&C Saatchi GAD France. Photographed and then used to produce a range of promotional materials. 9,000 Fallen Soldiers Etched into the Sand on Normandy Beach recently to Commemorate Peace Day- a powerful, poignant reminder of the real human loss from all sides on the beaches, D-Day 1944.
British artists Jamie Wardley and Andy Moss accompanied by numerous volunteers, took to the beaches of Normandy with rakes and stencils in hand to etch 9,000 silhouettes representing fallen people into the sand. Titled The Fallen 9000, the piece is meant as a stark visual reminder of the civillians, Germans and allied forces who died during the D-Day beach landings at Arromanches on June 6th, 1944 during WWII. The original team consisted of 60 volunteers, but as word spread nearly 500 additional local residents arrived to help with the temporary installation that lasted only a few hours before being washed away by the tide. We have been involved with an exciting project over the past few weeks- Coasteering NI have been a client for a number of years and when they recently purchased a new van- they had a strange request for us- "Pimp our Ride!"
Rather than the standard graphics, Stephen (Mr. Coasteering NI) wanted something a bit "out there"- for starters the van was bright orange! so we had to get creative. To be fair to him though- when we suggested using the talented, local Street Artist Eoin McGinn aka "This Means Nothing" to perhaps do something a bit different, and even when the word, "Graffiti" was mentioned- he remained almost as excited as us! To be fair to Eoin- he made the process very easy- and now Coasteering NI are proudly moving around in an actual mobile Art Installation, which is really turning heads and getting them attention wherever they park up. Keep an eye out for it! Massive thanks to Stephen, to Eoin and to Signal Signs who completed the graphics on the van. It must be one of those days! We had been talking about how some hairdressers in particular feel the need to have a name with a pun- so we had a look and found a few more businesses who thought it would give their company the edge to have a quirky name.
Be sure to share any you know of, and I hope you enjoy. Donors save lives, which is, incidentally, what real superheroes do. Simple message, perfectly executed for this campaign from the government of the State of Ceará, Brasil.
(via I Believe In Advertising) Do you keep up to speed with your marketing? Do you know where it is going and how and what your visitors are after?
This advert asks these important questions-with a bit of humour! |
Blog or News?As well as graphic and packaging design, I am fascinated by new media and marketing, here I aim to pull together the best of this plus great online design "finds". Enjoy! Archives
December 2015
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