This commercial tells the story of a bottle getting out of the trash and its journey to the ocean. With some beautiful shots the advert builds up to a pretty unexpected ending. We love it!
A ‘TONGUE IN CHEEK’ STORY FOR BRISTOWS TRADITIONAL BONBONS
A playful, ‘cheeky’ design and campaign for Bristows by Aesop- http://www.aesopagency.com/
Martin Grimer, Executive Creative Director, Aesop comments: “This was all about injecting fun and personality into the brand. Our mouth-focused pack idea inspired us to capture the chewy, ‘sucky’ experience in a campaign using gurning!”
The in-store POS material, to coincide with the new pack launch, will feature a series of ‘gurning’ wobblers with the straplines ‘they suck’ and ‘they’re chewy’. Fun and funny, they capture the physical experience and taste sensation of eating a Bristows Bonbon.
We particularly like the use of the negative print space as the mouth integrating the notion that the character has a mournful of delicious Bonbons!
"It's not who you are underneath. It's what you do that defines you." That's what Rachel Dawes tells Bruce Wayne in the movie Batman Begins. And it was this simple quote that provided the inspiration for this striking set of prints by California-based artist Khoa Ho. Website link here.
The striking illustrations depict the past and present of some of the world's favourite superheroes. "Everyone has a memory, a past," says Ho. "It's the driving force behind all of our actions for our present, our future.
Trials of the past"In this poster series I took a dive into the origins of these individuals and who they were before they became superheroes to remind us that despite the trials of our past, what we choose to do moving forward is much more important to us and the world we share."
It's the contrast in these pieces that, we think, makes them so effective, not only in the striking use of black and white but also in the depictions of each superhero and their human alter ego.
We love the Full Tank Baby fuel range designed by Turnstyle design agency.
It can be difficult to get the balance right between making the design appeal to both parents and make it sweet and "cutesy" looking for kids. With strong colours and branding we think that Turnstyle have hit the mark- we always love branding that works in minimal colours, this is no exception.
We love the alternative signage from the National Trust- instead of the usual, telling you what to do and where not to go- these take a totally different approach- injecting a bit of humour as well as making the visiting experience more memorable. Blended with National Trust palette of pastel colours , the signs designed by The Click Design Consultancy are sure to go down well- we are looking forward to seeing them.
Design a branding for a child target is still a difficult exercice. Strike a balance in a graphic choice to be loved by child and by the parents is certainly one of the most difficult problematic for a designer. For Monster Milk, the Eskimo agency succeeded pretty well this challenge. They developped a crazy universe with cute monsters that call to mind the Pixar monsters, but the agency didn’t leave aside the information objective with one color monster for each type of milk.
The amazing artwork of Vince Low- these illustrations all start as a series of scribbles with the celebrity slowly emerging. The work by Vince has been used in many advertisements and his Illustrations have appeared across different disciplines, be sure to check out the work of the Malaysian Illustrator at this link.
An ongoing wonderful project by Jesús Prudencio! Go check it out here
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As well as graphic and packaging design, I am fascinated by new media and marketing, here I aim to pull together the best of this plus great online design "finds". Enjoy!